For founders and businesses just starting out

The place to turn your ideas into the project you want to live in.

You write down once who you are, who you speak to and what you stand for. From then on, everything you produce — posts, emails, landing pages, plans — comes out with your judgement, not that of an AI that has never met you.

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No card · Up and running in 5 minutes · Your business, all in one place

MIAU

Meet MIAU

1:52

Where the pain comes from, in 10 situations:

Every time you open a blank page and have no idea where to start.
Every time you ask an AI for something and it hands back a text that could belong to anyone.
Every time someone asks what you do and you tell it differently.
Every time someone asks who your ideal customer is and you answer “everyone”.
Every time you post three weeks running and then vanish for two months.
Every time you check what the competition is doing because your own judgement is written down nowhere.
Every time your website, your profile and your pitch say three different things.
Every time a good idea hits you at eleven at night and a week later it is gone.
Every time someone comes in to help and explaining it takes longer than doing it yourself.
Every time you put strategy off because “first we have to sell”.

All of that has a cost.
And not only in time… also in customers who never arrive.

We have been here, which is why MIAU.

With MIAU

Things you need to pin down, and that MIAU can help you with.

Whatever stage you are at, these six are still there, waiting.

Know who you are speaking to and stop saying “everyone”.

A real customer profile, not the hunch you have been carrying around for two years.
What hurts them, what moves them, and the words they use — not the ones you use.

Find your message and stop changing it every Monday.

What you stand for, what you will never say, and the tone you say it in.
Your website, your profile and your pitch finally telling the same story.

Arguments that convince without sounding like a salesman.

Your value proposition written down, with the usual objections already answered.
Storytelling and sales arguments for each type of customer, not one for all of them.

Communicate with creativity, consistency and coherence without a team behind you.

A plan you can actually keep on your own, not an agency one built for six people.
Post, email, landing page, video: all from the same framework and in your voice.
And yes, you can communicate well without living to communicate.

So that whoever comes in to help does not have to read your mind.

Your context is written down: they come in, read it and start producing.
You stop being the bottleneck of your own business.

Grow without everything still going through your head.

Several business lines or projects, each with its own space and strategy.
If you ever sell the business, what has value is the system — not your memory.
And yes, going on holiday without the laptop. Apparently that exists.

What MIAU gives you, for your peace of mind

Your business with a space of its own, where its strategy and communication live.
That space holding all your context: who you are, who you speak to, what you stand for.
That context there every time you produce something. Without explaining it again.
And all of it with your judgement. The one you set.

Because in 5 minutes your business's space is up and producing. Hard to beat.

Inside your business's space

You will enjoy watching your strategy and your brand fall into place.

First · you upload whatever you have (your website, your business plan, your notes…) and MIAU helps you organise it

Everything you need to run your business with judgement.

Marketing and communication style
Customer profile
Buyer persona
Value proposition
Storytelling
Sales arguments
Product sheet
Executive summary

Then · you generate

From here, and with this material, you can produce as much documentation and communication as you need.

And it will always be there. Same place. One single place. Without explaining to anyone — or to any AI — who you are all over again.

Social post
Email and announcements
Landing page
Videos and Reels
Strategies
Marketing and communication plans
Diagrams
Carousels
…

And with MIAU, you put it in order

Every plan and strategy with its tasks, its dates and its owners.

And if you have several business lines, projects or goals, you can set up as many subprojects as you see fit.

Our obsession is that you reach everything in one click. And that everything is in order. Each thing in its place.

And you share it

With whoever gives you a hand — a partner, a freelancer, your community manager, your accountant.

Each of them sees their part and works with your judgement. You decide what, with whom, and with which permissions.

An example

That good idea that hits you at eleven at night…

Instead of jotting it in a note you will never open again, you tell it to MIAU: have it checked against your strategy, told which buyer persona it fits, turned into a plan with its tasks and dates, and filed in the right project.

And the next morning, over coffee, voilà: you find out whether it is still as good an idea as it seemed. Sometimes it is.

One tool. One philosophy.

“We still believe in strategy and communication built on human judgement — not on how fast an AI can type.»

Jorge Iparraguirre, founder

MIAU does not make you faster. It gives you the order and the structure of a system built on the “gaps we suffered” across 25 years running a Strategic Marketing and Communication consultancy.

Start today

Get your business out of your head. Put it somewhere you can work on it.

Five minutes and your business's space is up.