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For agencies, consultancies and mentoring

Get the context out of one head. Put it where the whole agency works.

Every client gets a space: their strategy, their voice and their history. You write the context once and MIAU uses it in everything it produces afterwards — posts, documents, plans, decks. No matter who writes it.

No card · Up and running in 5 minutes · Every client in their own space

MIAU

Meet MIAU

1:45

Where the pain comes from, in 10 situations:

  • Every time the context has to be explained again from scratch.
  • Every new hire who takes weeks to get the tone.
  • Every time someone leaves and takes the knowledge with them.
  • Every decision only remembered by whoever was in the meeting.
  • Every piece that comes out generic because the AI knew nothing before writing.
  • Every job that was due yesterday, or several landing on the same day.
  • Every tool you have to dig through to put things in order again.
  • Every time a client comments on an old version and the work gets done twice.
  • Every time you repeat the same instructions to different people because they are written down nowhere.
  • Every time you want to keep control of a copy or an original before it reaches the client.

All of that has a cost.
And not only in time… also in health and in margin.

We have been here, which is why MIAU.

Use cases

Six jobs your agency already does, and that MIAU helps you streamline.

Yours is on the list, whatever size you are.

Starting from nothing

Organising your client's information (when they barely tell you any of it).

  • Turn a coffee into a briefing, and put it in an order that makes sense.
  • Share it with the client without making them feel you know their business better than they do.
First steps

Define a voice and make it hold, so your client trusts you.

  • Know who it speaks to and what it wants to say before the first line is written.
  • The brand sounds the same in January and in October, whoever is writing it.
Growing and walking

Pitch with order, context and judgement.

  • Design plans and strategies and publish across channels without losing the thread.
  • More volume cannot mean more noise. One framework, eight formats.
Multi-brand + multi-team

Run several brands and teams without mixing them up, and live to tell it.

  • Six clients with three business lines each. Every one with its own strategy and voice.
  • And every client run by a team you still have to oversee.
The pleasure of delegating

The team decides the same way you would, without you.

  • This one is pure gold, and you know it.
  • Your judgement for each client stops living only in your head and becomes written, searchable and applied.
  • And yes, free time — the kind described to you by people who never started a business — does exist (well, more or less).
Scaling to grow (properly)

Turning your method into a system lets you grow… without working (much) more.

  • Someone leaves: goodbye. Someone joins: hello, get into MIAU, these are your accounts.
  • A client comes in: send me your website, let's grab a coffee… and into MIAU it goes (all in order).
  • What you do well, turned into a system other people can run.

But MIAU is here to help you:

  • Every client with their own space, where their strategy and communication live.
  • Every client space with its team. Yours, that is.
  • Every team-space-client with its own order and context.
  • And all that order and context carrying the agency's judgement. The one you set.

Because in 5 minutes your first client's space is up and producing. Hard to beat.

Inside each client's space

You will enjoy watching strategy and branding fall into place.

First · you upload your client's information (website, business plan…) and MIAU helps you organise it

Everything you need to run the account well.

  • Marketing and communication style
  • Customer profile
  • Buyer persona
  • Value proposition
  • Storytelling
  • Sales arguments
  • Product sheet
  • Executive summary
Then · you generate

From here, and with this material, you can produce as much documentation and communication as you need.

And it will always be there. Same place. One single place. Open to whoever you decide.

  • Social post
  • Email and announcements
  • Landing page
  • Videos and Reels
  • Strategies
  • Marketing and communication plans
  • Diagrams
  • Carousels
And with MIAU, you put it in order

Every plan and strategy with its tasks, dates and owners.

And if a client has several business lines, projects or goals, you can set up as many subprojects as you see fit.

Our obsession is that you reach everything in one click. And that everything is in order. Each thing in its place.

And you share it

With the part of your team you choose and, if it makes sense, with your client too.

So they can watch their project's strategy evolve. You decide what, with whom, and with which permissions.

An example

If you are old school and still visit clients face to face (those were the days)

As you walk out of the meeting, tell MIAU to lay out the strategy you agreed on, create the tasks with the people responsible for them, and file it all in the right subproject.

And by the time you are back at the studio, voilà: you check it is more or less right and get back to producing.

One tool. One philosophy.

“We still believe in strategy and communication built on human judgement not on how fast an AI can type.»

Jorge Iparraguirre, founder

MIAU does not make you faster. It gives you the order and the structure of a system built on the “gaps we suffered” across 25 years running a Strategic Marketing and Communication consultancy.

Start today

Get the judgement out of one head. Put it where the whole agency works.

Five minutes and your first client's space is up.

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