Product / Strategy
01Strategy
What you know about the client, organised and at hand.
Each client's strategy, in pieces you actually use: framework, buyer personas, value propositions and customer profiles, each in its place. The AI consults them and updates them with you.
You stop digging for the client's brief across loose PDFs and folders
Each client, in its own card.
What's included
Five pieces so you never start a brief from scratch.
Strategic framework
Per client: goals, audience, tone and messages.
Buyer personas with storytelling
That the AI helps you build.
Value propositions and customer profiles
Each in its own card.
Strategic and commercial forms
So nothing slips through in the first meeting.
Project learnings
What worked and what didn't, saved for next time.
I read it before I write.
Keep exploring
The rest of MIAU.
Chat
Ask for something and it already knows which client you mean.
Instead of: ChatGPTSee chat →
Content
Every post, on its day.
Instead of: The Excel sheetSee content →
Documents
Your team writes together and the client comments.
Instead of: Word and emailSee documents →
Projects and tasks
Who does what, and by when.
Instead of: TrelloSee projects and tasks →
Canvases
Brand guides, posters and presentations, designed with your brand.
Instead of: CanvaSee canvases →